Healthy Start Campaign

With 167 maternal deaths per 1,00,000 live births and 28 newborn deaths per 1,000 live births1, India has one of the highest rates of maternal and infant mortality in the world. Studies have shown that many deaths in the first month of life result from diseases and conditions that are preventable. Sepsis, a leading cause of infection in newborns, is associated with unclean practices at and after birth. One in five newborn deaths within the first month of birth, could be prevented by ensuring access to clean water and providing a clean birthing environment2. Evidence also suggests that poor water